LU’U DAN FW25 Collection Training Pamphlet - Digital

Art Directed by Seokheon Kim
Graphic by Seokheon Kim

Text: Annissa Babar
Brand Identity
Graphics

SSENSE / 
LU’U DAN
2025

LU’U DAN Wheatpasting Poster Campaign

Art Directed by Seokheon KimGraphic by Seokheon Kim
Brand Identity
Graphics

SSENSE / 
LU’U DAN
2024
2025

LU’U DAN Brand Partnership Marketing Activation

Lead Set Design by Seokheon Kim
Graphic Design by Seokheon Kim
Lead Graphic Design by Jason Everatt
Creative Directed by Hung La
Brand Identity
Set Design
Graphics
SSENSE / 
LU’U DAN
2024

LU’U DAN Brand Marketing Activation - 3
FW26 Paris Fashion Week Showroom


Lead Set Design by Seokheon Kim
Graphic Design by Seokheon Kim

Creative Directed by Hung La

Brand Identity
Set Design
Graphic Design
SSENSE / 
LU’U DAN
2026

LU’U DAN Brand Marketing Activation - 2
New York Fashion Week - Slurp Noodle
In Partnership with DAZED


Lead Set Design by Seokheon Kim
Graphic Design by Seokheon Kim


Brand Identity
Set Design
Graphic Design
SSENSE / 
LU’U DAN
2025

LU’U DAN Brand Marketing Activation - 1
Paris Fashion Week - Not Your Mom Pot Luck

Lead Set Design by Seokheon Kim
Graphic Design by Seokheon Kim

Creative Directed by Hung La

Brand Identity
Set Design
Graphic Design
SSENSE / 
LU’U DAN
2025

LU’U DAN Newsletter

Art Directed by Seokheon Kim
Graphic by Seokheon Kim

Creative Directed by Hung La
Brand Identity SSENSE / 
LU’U DAN
2025
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