RECENT WORK
 BRAND IDENTITYPRINTPHOTOGRAPHYDIGITALSOCIAL MEDIA ABOUT
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LU’U DAN FW25 Collection Training Pamphlet - Digital

Art Directed by Seokheon Kim
Graphic by Seokheon Kim
Text: Annissa Babar
Brand Identity
Graphics
SSENSE / 
LU’U DAN2025
LU’U DAN Wheatpasting Poster Campaign

Art Directed by Seokheon KimGraphic by Seokheon Kim Brand Identity
Graphics
SSENSE / 
LU’U DAN2024
2025
LU’U DAN Brand Partnership Marketing Activation

Lead Set Design by Seokheon Kim
Graphic Design by Seokheon Kim
Lead Graphic Design by Jason Everatt Creative Directed by Hung La
Brand Identity
Set Design
Graphics
SSENSE / 
LU’U DAN2024
LU’U DAN Brand Marketing Activation - 2
New York Fashion Week - Slurp Noodle
In Partnership with DAZED

Lead Set Design by Seokheon Kim
Graphic Design by Seokheon Kim

Brand Identity
Set Design
Graphic Design SSENSE / 
LU’U DAN2025
LU’U DAN Brand Marketing Activation - 1
Paris Fashion Week - Not Your Mom Pot Luck

Lead Set Design by Seokheon Kim
Graphic Design by Seokheon Kim
Creative Directed by Hung La
Brand Identity
Set Design
Graphic Design SSENSE / 
LU’U DAN2025
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