SOCIAL MEDIABRAND IDENTITYPRINTPHOTOGRAPHY ABOUT
NOEHKOESMIK
LU’U DAN Brand Lookbook Teaser - Character Driven

@luudan_official
 
Art Directed by Seokheon Kim
Videography by Seokheon Kim
Edited by  Seokheon Kim
Creative Directed by Hung La

1-3. FW24 “DO or DIE” Lookbook
3-5. FW25 “NOTHING TO LOSE” Lookbook Social Media

SSENSE /
LU’U DAN2024
2025
LU’U DAN Brand Campaign teaser - Story Driven

@luudan_official

Art Directed by Seokheon Kim
Videography by Seokheon Kim
Edited by  Seokheon Kim
Creative Directed by Hung La

1-2. FW25 “NOTHING TO LOSE” Campaign Drop 1.
3-4. FW25 “NOTHING TO LOSE” Campaign Drop 2.Social Media


SSENSE /
LU’U DAN2025
LU’U DAN Social Media Content
“Chinatwon Series”

@luudan_official

Creative & Art Directed by Seokheon Kim
Photography & Videography by Seokheon Kim

7-9. Featured in HYPEBEAST - “LU’U DAN and CLOT's New Collaboration Charts the "Ever-Evolving Asian Identity"
Social Media

SSENSE / 
LU’U DAN2023
2024
2025
LU’U DAN Social Media Content - Character Driven
“LD MAN”

@luudan_official

Creative & Art Directed by Seokheon Kim
Graphic by Seokheon Kim

Social Media

SSENSE / 
LU’U DAN2023
2024
2025
LU’U DAN Community Social Media Account
“WE ARE LU’U DAN”

@we_are_luudan

Concept Idea & Art Directed by Seokheon Kim
Graphic by  Seokheon Kim
Social Media

SSENSE / 
LU’U DAN2025
LU’U DAN Social Media Community Interactive Content

@luudan_official
 
Art Directed by Seokheon Kim
Graphic by Seokheon Kim
Text by  Annissa Barber
Creative Directed by Hung La
Social Media

SSENSE / 
LU’U DAN2023
2024
2025
LU’U DAN Brand Identity Social Media Contnet
“LU’U DAN Present / Knockout Club”

@luudan_official
 
Art Directed by Seokheon Kim
Graphic & Video by Seokheon Kim
Creative Directed by Hung La

1-3. LU’U DAN Present “OUR FAVOURITE VILLAINS”
4-6. “KNOCKOUT CLUB”
Social Media

SSENSE / 
LU’U DAN2023
2024
2025
LU’U DAN Social Media Sale Content - Story Telling

@luudan_official
 
Art Directed by Seokheon Kim
Graphic & Video by Seokheon Kim
Creative Directed by Hung LaSocial Media

SSENSE / 
LU’U DAN2025
LU’U DAN Social Media Event Teaser

@luudan_official
 
Art Directed by Seokheon Kim
Graphic & Video by Seokheon Kim
Creative Directed by Hung La

1. LU’U DAN NYFW Slurp Noodle Event
2. LU’U DAN PFW Pool Night Event
3. LU’U DAN PFW Chinatown Hideout EventSocial Media

SSENSE / 
LU’U DAN2024
2025
LU’U DAN Social Media Sneakable Content
“Weekly Mixtape”

@luudan_official
 
Idea and Driected by Seokheon Kim
Social Media

SSENSE / 
LU’U DAN2025
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