SOCIAL MEDIABRAND IDENTITYPRINTPHOTOGRAPHY ABOUT
NOEHKOESMIK
LU’U DAN FW25 Collection Training Pamphlet - Digital

Art Directed by Seokheon Kim
Graphic by Seokheon Kim
Text: Annissa Babar
Brand Identity
Graphics
SSENSE / 
LU’U DAN2025
LU’U DAN Wheatpasting Poster Campaign

Art Directed by Seokheon KimGraphic by Seokheon Kim Brand Identity
Graphics
SSENSE / 
LU’U DAN2024
2025
LU’U DAN Brand Partnership Marketing Activation

Lead Set Design by Seokheon Kim
Graphic Design by Seokheon Kim
Lead Graphic Design by Jason Everatt Creative Directed by Hung La
Brand Identity
Set Design
Graphics
SSENSE / 
LU’U DAN2024
LU’U DAN Brand Marketing Activation

Lead Set Design by Seokheon Kim
Graphic Design by Seokheon Kim
Creative Directed by Hung La
Brand Identity
Set Design
Graphic Design SSENSE / 
LU’U DAN2024
2025
LU’U DAN Newsletter

Art Directed by Seokheon Kim
Graphic by Seokheon Kim
Creative Directed by Hung La
Brand Identity SSENSE / 
LU’U DAN2025
LU’U DAN Event Activation Prop Design - Print

Art Directed by Seokheon Kim
Graphic by Seokheon Kim Creative Directed by Hung La Print SSENSE / 
LU’U DAN2023
2024
2025
LU’U DAN Brand Partnership Activation Flyer - Digital
Partnership with ANT/DOTE
 
Art Directed by Seokheon Kim
Graphic by Seokheon Kim Creative Directed by Hung La
Print

SSENSE / 
LU’U DAN2025
LU’U DAN Brand Partnership Activation Flyer - Print & Digital
Partnership with DAZED

Art Directed by Seokheon Kim
Graphic by Seokheon KimCreative Directed by Hung La
Print

SSENSE / 
LU’U DAN2025
LU’U DAN Event Activation Prop Design 2 - Print

Art Directed by Seokheon Kim
Graphic by Seokheon KimCreative Directed by Hung LaPrint SSENSE / 
LU’U DAN2025
LU’U DAN Brand Marketing Activation Invitation -Digital
 
Art Directed by Seokheon Kim
Graphic by Seokheon Kim Creative Directed by Hung La

1. LU’U DAN X ESP X RANDOMEVENT 2024 Shanghai Pop-Up Invitation
2–3. LU’U DAN SS24 PFW Event “Pool Night
4. LU’U DAN SS23 PFW Event “Mahjong Night”
5. LU’U DAN SS25 PFW Event “Chinatown Hideout”
6. LU’U DAN FW25 PFW Event “NYMPL”Print

SSENSE / 
LU’U DAN2025
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