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LU’U DAN Brand Invitation
 
Art Directed by Seokheon Kim
Graphic by Seokheon Kim
1. LU’U DAN X ESP 2024 Shanghai Pop-Up Invitation
2–3. LU’U DAN SS24 PFW Event “Pool Night” 
4-6 LU’U DAN Paris showroom Invitation Brand Design
Print

SSENSE / 
LU’U DAN2024
2025
2026
LU’U DAN Wheatpasting Poster Campaign

Art Directed by Seokheon KimGraphic by Seokheon Kim Brand Design
Print
SSENSE / 
LU’U DAN2024
2025
LU’U DAN FW25 Collection Training Pamphlet

Art Directed by Seokheon Kim
Graphic by Seokheon Kim
Brand Design
Print
SSENSE / 
LU’U DAN2025
LU’U DAN BRAND EVENT PROP DESIGN

Art Directed by Seokheon Kim
Graphic by Seokheon KimCreative Directed by Hung La
Menu, Name Card, Mahjong Card Brand Design
Print SSENSE / 
LU’U DAN2025
LU’U DAN BRAND EVENT GAME DESIGN

Art Directed by Seokheon Kim
Graphic by Seokheon Kim
Brand Money Design Print SSENSE / 
LU’U DAN2023
2024
2025
LU’U DAN Brand Marketing Activation
SS27 Paris Fashion Week Showroom Window Design

Lead Design by Seokheon Kim
Graphic Design by Seokheon Kim
Brand Design
Physical Activation
Set Design SSENSE / 
LU’U DAN2026
LU’U DAN Brand Marketing Activation
FW26 Paris Fashion Week Showroom

Lead Set Design by Seokheon Kim
Graphic Design by Seokheon Kim
Creative Directed by Hung La
Brand Design
Physical Activation
Set Design SSENSE / 
LU’U DAN2026
LU’U DAN Brand Marketing Activation - 2
New York Fashion Week - Slurp Noodle
In Partnership with DAZED

Lead Set Design by Seokheon Kim
Graphic Design by Seokheon Kim

Brand Design
Physical Activation
Set Design SSENSE / 
LU’U DAN2025
LU’U DAN Brand Marketing Activation - 1
Paris Fashion Week - Not Your Mom Pot Luck

Lead Set Design by Seokheon Kim
Graphic Design by Seokheon Kim
Creative Directed by Hung La
Brand Design
Physical Activation
Set Design SSENSE / 
LU’U DAN2025
LU’U DAN Brand Partnership Marketing Activation

Lead Set Design by Seokheon Kim
Graphic Design by Seokheon Kim
Lead Graphic Design by Jason Everatt Creative Directed by Hung La
Brand Design
Physical Activation
Set Design
SSENSE / 
LU’U DAN2024