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LU’U DAN Social Media Content
“Chinatwon Series”

@luudan_official
The Chinatown Series captures real people and everyday moments across Chinatown, documenting the energy and personalities that shape the neighborhood. The content focuses on direct interaction with individuals encountered in the streets, bringing authentic voices and faces into the LU’U DAN universe. Through these encounters, the series connects the surrounding community with the world of LU’U DAN.
Instagram Feed
Instagram Carousel 1080 x 1350
Creative & Art Directed by Seokheon Kim
Photography & Videography by Seokheon Kim
7-9. Featured in HYPEBEAST - “LU’U DAN and CLOT's New Collaboration Charts the "Ever-Evolving Asian Identity"Digital Design
Social Media

SSENSE /
LU’U DAN2023
2024
2025
LU’U DAN Brand Lookbook Teaser - Character Driven

@luudan_official
This teaser introduces the seasonal character of the LU’U DAN man before revealing the full lookbook. Rather than presenting the collection immediately, the content establishes the attitude, identity, and personality of the character that defines the season. The teaser sets the tone for the collection and reflects the evolving spirit of the LU’U DAN man, building anticipation ahead of the lookbook release.
Instagram Reel
1080 x 1350 vertical video
1080 × 1920 vertical video
Art Directed by Seokheon Kim
Videography by Seokheon Kim
Edited by  Seokheon Kim Creative Directed by Hung La
1-3. FW24 “DO or DIE” Lookbook
3-5. FW25 “NOTHING TO LOSE” Lookbook Digital Design
Social Media SSENSE /
LU’U DAN2024
2025
LU’U DAN Brand Campaign teaser - Story Driven

@luudan_official
This campaign teaser introduces the narrative world of the season before the full campaign reveal. Instead of focusing directly on the garments, the teaser builds atmosphere and tension through story-driven visuals that hint at the themes and attitude of the collection. The content establishes the mood and narrative direction of the season, inviting the audience into the universe of LU’U DAN while building anticipation for the full campaign release.
Instagram Reel
1500 x 1200 Horizontal Video
Art Directed by Seokheon Kim
Videography by Seokheon Kim
Edited by  Seokheon KimCreative Directed by Hung La
1-2. FW25 “NOTHING TO LOSE” Campaign Drop 1.
3-4. FW25 “NOTHING TO LOSE” Campaign Drop 2.Digital Design
Social Media
SSENSE /
LU’U DAN2025
LU’U DAN Styleout

@luudan_official
Instagram Feed
Instagram Carousel 1080 x 1350
Art Directed by Seokheon Kim
Photography & Edited by  Seokheon Kim
1-3. SS26 / 3-4. FW25Digital Design
Social MediaSSENSE /
LU’U DAN2026
2025
BTS Photography

@luudan_official
Instagram Feed
Instagram Carousel 1080 x 1350
Art Directed by Seokheon Kim
Photography & Edited by  Seokheon Kim
 Digital Design
Social MediaSSENSE /
LU’U DAN2026
2025
2024
LU’U DAN SS25 CAMPAIGN VIDEO

Concept Idea & Video Edit by Seokheon Kim Creative Directed by Hung LaDigital Design
Social Media
SSENSE / 
LU’U DAN2023
LU’U DAN SS25 CAMPAIGN VIDEO

Concept Idea & Video Edit by Seokheon Kim Creative Directed by Hung LaDigital Design
Social Media

SSENSE / 
LU’U DAN2024