LU’U DAN Brand Marketing Activation
SS27 Paris Fashion Week Showroom Window Design


Lead Design by Seokheon Kim
Graphic Design by Seokheon Kim

Brand Design
Physical Activation
Set Design
SSENSE / 
LU’U DAN
2026

LU’U DAN Brand Marketing Activation
FW26 Paris Fashion Week Showroom


Lead Set Design by Seokheon Kim
Graphic Design by Seokheon Kim

Creative Directed by Hung La

Brand Design
Physical Activation
Set Design
SSENSE / 
LU’U DAN
2026

LU’U DAN Brand Marketing Activation - 2
New York Fashion Week - Slurp Noodle
In Partnership with DAZED


Lead Set Design by Seokheon Kim
Graphic Design by Seokheon Kim


Brand Design
Physical Activation
Set Design
SSENSE / 
LU’U DAN
2025

LU’U DAN Brand Marketing Activation - 1
Paris Fashion Week - Not Your Mom Pot Luck

Lead Set Design by Seokheon Kim
Graphic Design by Seokheon Kim

Creative Directed by Hung La

Brand Design
Physical Activation
Set Design
SSENSE / 
LU’U DAN
2025

LU’U DAN Brand Partnership Marketing Activation

Lead Set Design by Seokheon Kim
Graphic Design by Seokheon Kim
Lead Graphic Design by Jason Everatt
Creative Directed by Hung La
Brand Design
Physical Activation
Set Design

SSENSE / 
LU’U DAN
2024