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LU’U DAN Social Media Content - Character Driven
“LD MAN”

@luudan_official
Released a few months after the collection launch, the LD MAN series revisits the season by introducing the character of the LU’U DAN universe. Inspired by Asian wanted poster visual language, the content presents the character through graphic details and narrative cues that reveal personality, attitude, and identity. The series expands the story of the collection while introducing the LD MAN character to the community.
Instagram Feed
Instagram Carousel 1080 x 1350
Creative & Art Directed by Seokheon Kim
Graphic by Seokheon KimDigital Design
Social Media

SSENSE / 
LU’U DAN2023
2024
2025
LU’U DAN  MSG Capsule Collection

@luudan_official
The MSG Capsule Collection reclaims a symbol once shaped by stigma and reinterprets it within the LU’U DAN universe. Standing for Most Selected Goods, the capsule reframes MSG as a bold cultural statement. The concept draws from Japanese MSG packaging language as well as Chinese sales banner and pamphlet visual language, translating these graphic cues into the brand’s visual narrative and storytelling.
Instagram Feed
Instagram Carousel 1080 x 1350
Art Directed by Seokheon Kim
Graphic by  Seokheon Kim Digital Design
Social Media SSENSE /
LU’U DAN2025
LU’U DAN X BRUCE LEE
Art Directed by Seokheon Kim
Graphics by Seokheon KimDigital Design
Social Media

SSENSE /
LU’U DAN2026
LU’U DAN X BRUCE LEE
Campaign Teaser Video

Art Directed by Seokheon Kim
Motion Graphic & Edits by Seokheon KimDigital Design
Social Media
SSENSE / 
LU’U DAN 2026
LU’U DAN Social Media Event Teaser

@luudan_official
 
Art Directed by Seokheon Kim
Motion Graphic & Video by Seokheon Kim

 1. LU’U DAN NYFW Slurp Noodle Event
2. LU’U DAN PFW Pool Night Event
3. LU’U DAN PFW Chinatown Hideout EventDigital Design
Social Media

SSENSE / 
LU’U DAN2024
2025
LU’U DAN Brand Identity Social Media Contnet
“LU’U DAN Present / Knockout Club”

@luudan_official
Art Directed by Seokheon Kim
Graphic & Video by Seokheon Kim Creative Directed by Hung La

1-3. LU’U DAN Present “OUR FAVOURITE VILLAINS”
4-6. “KNOCKOUT CLUB” Digital Design
Social Media

SSENSE / 
LU’U DAN2023
2024
2025
LU’U DAN Social Media Sale Content - Story Telling

@luudan_official
Rather than presenting the sale as a traditional promotion, the content frames it through the narrative world of LU’U DAN. The posts introduce sale moments through storytelling that align with the brand’s tone. By integrating the promotion into the LU’U DAN universe, the content maintains the brand’s identity while communicating the seasonal sale to the community.
Instagram Feed
Instagram Video Carousel 1080 x 1350 
Art Directed by Seokheon Kim
Graphic & Video by Seokheon Kim Creative Directed by Hung LaSocial Media

SSENSE / 
LU’U DAN2025