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LU’U DAN X BRUCE LEE
Movie Concept Poster
Art Directed by Seokheon Kim
Graphics by Seokheon KimDigital Design
Poster
SSENSE / 
LU’U DAN /
BRUCE LEE FOUNDATION 2026
Brand Partnership Activation Poster
Partnership with DAZED

Art Directed by Seokheon Kim
Graphic by Seokheon Kim Digital Design
Poster
SSENSE / 
LU’U DAN /
DAZED 2025
Brand Partnership Activation Poster
Partnership with ANT/DOTE
 
Art Directed by Seokheon Kim
Graphic by Seokheon Kim Digital Design
Poster

SSENSE / 
LU’U DAN /
ANT/DOTE2025
SS26 PARIS POP-UP STORE POSTER
Art Directed by Seokheon Kim
Graphics by Seokheon Kim Digital Design
Poster
SSENSE / 
LU’U DAN2026
2025
FW26 & SS25 PARIS POP-UP STORE
Art Directed by Seokheon Kim
Graphics by Seokheon Kim Digital Design
Poster
SSENSE / 
LU’U DAN2025
ESP & ESSX POP-UP POSTER
Art Directed by Seokheon Kim
Graphics by Seokheon Kim
1. ESP Shanghai Pop-Up Store Poster
2-3. ESSX New York Pop-Up Store Poster Digital Design
Poster
SSENSE / 
LU’U DAN /
ESSX /
ESP 2024
2025
LU’U DAN X BRUCE LEE
Art Directed by Seokheon Kim
Graphics by Seokheon KimDigital Design
Website

SSENSE / 
LU’U DAN2026
LU’U DAN MAIN WEBSITE
Art Directed by Seokheon Kim
Graphics by Seokheon KimDigital Design
Website

SSENSE / 
LU’U DAN2025
LU’U DAN CITY TOUR EDITORIAL

Art Directed by Seokheon Kim
Graphics by Seokheon KimDigital Design
Website

SSENSE / 
LU’U DAN2024
LU’U DAN Newsletter
Welcome Letter

Art Directed by Seokheon Kim
Graphic by Seokheon Kim
Digital Design
Newsletter SSENSE / 
LU’U DAN2025
2024
2023
2022