NOEHKOESMIK
“Chinatwon Series”
@luudan_official
The Chinatown Series captures real people and everyday moments across Chinatown, documenting the energy and personalities that shape the neighborhood. The content focuses on direct interaction with individuals encountered in the streets, bringing authentic voices and faces into the LU’U DAN universe. Through these encounters, the series connects the surrounding community with the world of LU’U DAN.
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Creative & Art Directed by Seokheon Kim
Photography & Videography by Seokheon Kim
7-9. Featured in HYPEBEAST - “LU’U DAN and CLOT's New Collaboration Charts the "Ever-Evolving Asian Identity"
LU’U DAN
2024
2025