PhotographyGraphicsCommunity
Campaign - PhotoCampaign - VideoEvent - VideoPersonal Project
PhotographyGraphicsCommunity
Campaign - PhotoCampaign - VideoEvent - VideoPersonal Project
“INSIDE JOB”
@luudan_official
“INSIDE JOB” is a community-driven social media series that gives members of the LU’U DAN community creative control over how they interpret and present the brand. Participants borrow pieces from the collection and independently style, photograph, and produce their own visual stories without creative direction from the brand.
By allowing each contributor to approach the clothing through their own perspective, the series creates a space for personal expression and genuine creative exchange. It expands the LU’U DAN world beyond traditional campaign imagery and highlights how the identity of the brand is continually reshaped by the people who wear it.
Instagram Feed
Instagram Carousel 1080 x 1350
Concept Idea & Art Directed by Seokheon Kim
Photography & Edited by Seokheon Kim
Social Media
LU’U DAN
2026