LU’U DAN Social Media Sale Content - Story Telling

@luudan_official
Rather than presenting the sale as a traditional promotion, the content frames it through the narrative world of LU’U DAN. The posts introduce sale moments through storytelling that align with the brand’s tone. By integrating the promotion into the LU’U DAN universe, the content maintains the brand’s identity while communicating the seasonal sale to the community.
Instagram Feed
Instagram Video Carousel 1080 x 1350 

Art Directed by Seokheon Kim
Graphic & Video by Seokheon Kim
Creative Directed by Hung La
Social Media

SSENSE / 
LU’U DAN
2025