NOEHKOESMIK
@luudan_official
This campaign teaser introduces the narrative world of the season before the full campaign reveal. Instead of focusing directly on the garments, the teaser builds atmosphere and tension through story-driven visuals that hint at the themes and attitude of the collection. The content establishes the mood and narrative direction of the season, inviting the audience into the universe of LU’U DAN while building anticipation for the full campaign release.
Instagram Reel
1500 x 1200 Horizontal Video
Art Directed by Seokheon Kim
Videography by Seokheon Kim
Edited by Seokheon KimCreative Directed by Hung La
1-2. FW25 “NOTHING TO LOSE” Campaign Drop 1.
3-4. FW25 “NOTHING TO LOSE” Campaign Drop 2.
LU’U DAN