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LU’U DAN Brand Lookbook Teaser - Character Driven

@luudan_official
This teaser introduces the seasonal character of the LU’U DAN man before revealing the full lookbook. Rather than presenting the collection immediately, the content establishes the attitude, identity, and personality of the character that defines the season. The teaser sets the tone for the collection and reflects the evolving spirit of the LU’U DAN man, building anticipation ahead of the lookbook release.
Instagram Reel
1080 x 1350 vertical video
1080 × 1920 vertical video
Art Directed by Seokheon Kim
Videography by Seokheon Kim
Edited by  Seokheon Kim Creative Directed by Hung La
1-3. FW24 “DO or DIE” Lookbook
3-5. FW25 “NOTHING TO LOSE” Lookbook Digital Design
Social Media SSENSE /
LU’U DAN2024
2025