LU’U DAN Community Social Media Account
“WE ARE LU’U DAN”

@we_are_luudan
“WE ARE LU’U DAN” is a community-driven social platform that highlights the people who wear and embody the spirit of the brand. The account features individuals from different cities and backgrounds, sharing their presence, style, and personality within the LU’U DAN universe.

By inviting the community to participate and be featured, the platform expands the brand’s world beyond traditional campaigns and builds a space where the identity of LU’U DAN is shaped collectively by its community.

Instagram Feed
Instagram Carousel 1080 x 1350

Concept Idea & Art Directed by Seokheon Kim
Graphic by  Seokheon Kim
Digital Design
Social Media


SSENSE / 
LU’U DAN
2025